Do the Insect Repellant Dance

Following the inspirational "Bite it and its soft, soft, soft..." advert, it would be something of a minor miracle if there was another advert on TV featuring a rare and memorable dance routine, I thought.


However, reaching this kind of conclusion is clearly problematic. What if there is another amazing advert, but you haven't seen it yet? The old problem of the tree falling in the forest but no one seeing it.

So, the only thing to do in a case such as this is to spend a great deal of time watching TV, in the hope that another commercial comes up. Thus, as any logical person, I essentially talked myself into doing this.

And, after a lengthy and challenging vigil, the following discovery was made:

The words are "Hang it, hang it, hang it, hang it up, hang it up; Insects will not come; An invisible door screen!"

If you would like to sing along in Japanese: "Bura bura sasete, bura bura sagete; Mushi konazu; Mienai amido!"

Happily, there is even more to this joyful story. The company has another version of the anti-insect product:

"Back door, Front door, Side door; Insets will not come; An invisible door screen! Porch-Use!"


Singalong: "Uraguchi, deguchi, katteguchi; Mushi konazu; Mienai amido!; Genkan-yo!"

Although I realise that not everyone was tempted to copy the chewing gum dance, I am sure that this is due to the quality of competition. However, perhaps you may want to try this one, in the home, office, or just on public transport.

And the discovery of this gem rather reminds me of an aspect of the market. While it is tempting to connect this episode to rare events, option pricing, tail-risk etc, I think that we can all take away the lesson that lightning does, in fact, strike twice.