28 June, 2009

Cut Early, Says Hippo

A brief, but by no means trivial, message today.

We have already seen some intriguing dental services advertising.

However, the plot continues with the following poster:


The poor hippopotamus has lost most of his teeth, and has resorted to opening his mouth, and showing all the commuters on the subway, how bad the problem has become. Granted, hippos have less teeth than humans to start with, but this can only serve to underline the scale of the problem

And this, of course, is an important market message. If something needs to get cut, leaving it will only cause problems.

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