Check whether your eggs have tattoos

So, since yesterday's post, I am sure that your confidence in the belief that Japan and the rest of the world are broadly the same has been shaken to its very core.

Today we go one step further, using the seemingly boring subject of ...

...eggs.

Yes, here we are at Family Mart, trying to buy some eggs, when we find...

... a single perfectly-boiled (soft on the inside) egg in its own cup!  Only 75cents.

But don't worry.  Judging by the speed of diffusion of other food technology, it will only take another twenty five years until this reaches Europe.

But say we want some not-yet-boiled eggs.  Here we are - Yodo Healthy Premium Eggs ("Bright"), made in Japan.  

And given that fact, it is hardly surprising that inside the packaging, there is...

...a cartoon egg with the company logo on his head! 

If you pay attention you can also see in the middle there is an egg character holding a baby egg, both of whom have tattooed their foreheads with the company logo - clearly a sign of commitment.


This is actually an invitation to collect up some of the smallest coupons you have ever seen (bottom right corner - about 1/4 the size of the smallest kind of postage stamp), but that's OK, as I am told that everyone in Japan has precision tools at their disposal, for a chance to win:

A. A JCB 30,000Yen (300$) gift card - available for 30 lucky egg consumers. JCB is not the seller of earth-moving equipment, but a credit card company. Collect five coupons to apply.
B. A food set made using Yodo Eggs - for 50 lucky punters. Three coupons required.
or:
C. An original QUO card worth 5000Yen ($50) - for 100 winners. This implies that the food set must be fairly high spec. Apply with only one coupon!

And this reminds me a little of the market.  Always look for a good coupon.