Wasabeefu

Now, a recurring theme on this blog has been innovation.

Innovation is important for business. And I don't just mean in terms of lasers, ninja-stars and internet computers, but even in mundane things, across all part of the value-generation chain, whether it is sales, distribution, accounts, or...

...fried potato-based snacks.

Yes, here is a packet of Okonomiyaki-flavoured (Osaka leftovers fryup) potato-based snacks, attractively-shaped into marine-life shapes. And, even more innovatively, there is a whale on the front with a captains hat saying "steady, there!".

However, that is nothing compared to Wasabeefu - Yes, all the flavor of wasabi plus beef in a convenient packet, with a docile cow head on the front! The wasabi is suitably shoot-up-your-nose spicy, and you end up wondering why you've been paying for the real thing up till now.

And, of course, this is just like the market - innovation can come from many sources, but often it is where you don't expect it.