For those who couldn't find the brilliant Isuzu TV commercial in the original truck marketing post, I have discovered how to get it onto the site - here it is. Lyrics are pasted below.
Translitterated chorus:
" I-tsu-u ma-de-mo, itsu-u ma-de-mo,
Hashi-re hashi-re,
Isuzu no toraku!
Do-u-ko ma-de-mo, do-u-ko ma-de-mo,
Hashi-re hashi-re,
Isuzu no toraku! "
Lyrics:
Verse 1. If you open the door, the air is cold, ドアを開けたら冷たい空気
White breath spreads out, 白い息ひろがった
Inside your pocket, your hands are freezing, ポケットの中凍える手
Sayonara to yesterday’s stars, 昨日の星にさようなら
So, lets go down to the street in the early morning twilight, さぁ 走り出そう夜明けの街へ
The morning is starting, the morning is starting 朝がはじまる 朝がはじまる
So, lets head down to the sea that is in the morning sun, さぁ 走り出そう朝陽の海へ
The morning is starting, the morning is starting, 朝がはじまる 朝がはじまる
***CHORUS*** Whenever, whenever, ※いつまでも いつまでも
Go on, go on, Isuzu truck! 走れ走れいすゞのトラック
To anywhere, to anywhere, どこまでもどこまでも
Go on, go on, Isuzu truck! 走れ走れいすゞのトラック *******
Verse 2. A milky way of brake-lights ブレーキランプの天の川
The street is just over there, 街はもうすぐそこ
Searching for the wind outside of the window, 窓の外 風を探した
A long journey is almost over, 長い旅もあとわずか
So, lets head out to the glittering street, さぁ 走り出そうきらめく街へ
The street is getting closer, the street is getting closer, 街が近づく 街が近づく
So, lets head out to the glistening sea, さぁ 走り出そう光の海へ
The street is getting closer, the street is getting closer, 街が近づく 街が近づく
***CHORUS*** Whenever, whenever, ※いつまでも いつまでも
Go on, go on, Isuzu truck! 走れ走れいすゞのトラック
To anywhere, to anywhere, どこまでもどこまでも
Go on, go on, Isuzu truck! 走れ走れいすゞのトラック *******
The power is swelling, “broom, broom, broom”, みなぎるチカラ ブルンブルン・・・ Come-on, the power, “broom, broom, broom”, がんばるチカラ ブルンブルン・・・
What is the true message of Gozilla? Let's firstly take in some facts:
- Gozilla ("Gojira", an ammalgamation of Gorilla and Kujira, or Whale) is originally believed to be a monster god that lives in the sea and comes from the ocean to feed on mankind
- Gozilla's footprints are contaminated with radioactivity
- The creature is later proved to be a dinosaur mutated by atomic tests
- After firstly harrassing a far-away (non-existant) island, on which the villagers put up futile resistance, Gozilla descends upon Tokyo, killing many innocent people
- Tanks and other conventional weapons are useless against Gozilla, due to his atomic breath
- The hero uses an all-powerful weapon, the "oxygen destroyer" in order to get rid of the beast. But, since he fears that this all-powerful knowledge is too dangerous to be out there in the open, he does the honourable thing, and kills himself as Gozilla is destroyed
- The film firstly came out in 1954
- Gozilla the film features a lot of panic, military, and mass evacuations
Now, is it not reasonable to put forward the hypothesis that Gozilla is in fact....
.... America ?!
The statue is found right in the middle of Tokyo (Hibiya), it says "It is believed that this is not the last of the Gozillas. 1954":
Also, the gloominess of the 1954 film (see trailer), reminds us of how useless the broad media is in understanding how things are moving. Even though the film expresses popular uneasiness and fear about bad stuff like nuclear weapons at the time, Japan was on the cusp of one of history's most impressive economic expansions. From the 1960's till the 1980's, Japan growth was nothing short of miraculous.
While we're at it, we may as well remember that King Kong, who did bad things to America, was made into a film in 1933.
Coincidently, this was also the bottom of the 1930's bear market:
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